In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before his training finished. He then worked as a piano player, a paper cup salesman and a multi-mixer salesman. In 1954 he was surprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step.
Kroc pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
Jollibee
Prior to founding Jollibee, Tan Caktiong and his brother Ernesto Tan Mantiong franchised two Magnolia ice cream parlors. Food business was nothing new to the Tan brothers. Their father Tan Eng Lan was a restaurant chef back in Davao. One of their branches was in Cubao while the other was in Quiapo.
When customers began to ask for more than just ice cream, the two decided to add sandwiches to their menu. Eventually, they found out that more people were ordering hamburgers more than their ice cream. That was when they decided to focus their business in selling hamburgers instead.
By 1978, Tan Caktiong already established a chain of hamburger outlets. With the recommendation of a management consultant, Manuel Lumba, renamed Jolibe to Jollibee. And while in search of a name and a mascot for his first store, Tan Caktiong came across his trove of Disney memories and found a character that somehow embodied his philosophy of 'spreading happiness and being productive' --a bee. And so Tan Caktiong's hamburger store came to be known as Jollibee.
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